For the last 2 years you have known 231 Outfitters as The River Traverse City. We’re the same folks – just wanting to use the same name for our rental business and our retail shop!
We are located in beautiful Traverse City, Michigan on Lake Michigan’s West Grand Traverse Bay and we look forward to continuing to serve you with the finest in adventure rentals, sales and tours.
Rentals & Tours
Our main rental location is at Clinch Park right on Grand Traverse Bay. From there, you can jump right on your board, bike or kayak or have us take you up the Boardman River for an exploration of Traverse City’s blue-ribbon trout stream. We also deliver to locations around Northern Michigan.
Sales & Service
You can also visit us in our store in TC’s Warehouse District where we stock new and refurbished boards, boats and gear for sale. Our trained techs can get you on the perfect board or repair yours.